Spotless Strategy to Extend its Contract-Myassignmenthelp.com

Question: Discuss about the Spotless strategy to extend its contract with Emirates. Answer: First: Meet Emirates budget Spotless is considered as a leading company in the marketplace, it provides integrated facilities services in Australia and New Zealand. It utilizes its inner resources of 36 thousand team members across the company sectors. The company strategy considers customer centricity, growth, innovation, brand loyalty and operational excellence. Spotless is unmatched in its ability to provide integrated services to everyday business requirements, according to Spotless Group (2017a), as follows: Providing services for sustainable buildings, including Technical, engineering and construction services Managing and maintaining assets Hospitality and catering, as it feeds about 186 thousand people per day Cleaning services Facilities management Laundry management Security and electric solutions Sustainability services and asset optimization. Second: Maximise use of products Spotless aims to reduce its utilities and assets costs and performance improvement to reduce the cost and maximize the production efficiencies. It provides managed solutions from its savings rather than investing the clients' capital to reduce its operating costs. According to Spotless Group (2017a), the solutions are as follows: Using alternative energy sources: As using solar power to substitute electricity and maximizing the gas supply through technology that self-generate electricity, cold and hot water. Optimize asset maintenance: Through reducing the maintenance costs by 40% accompanied by lower risk. Smart monitoring systems: By using advanced information systems as the Internet of things, enterprise energy management systems and energy management systems. The company could meet all financial covenants under existing debt facilities during 2017. Also the company forecasts a positive free cash flow in fiscal year (Spotless Group, 2017b). Third: Providing good services The company invests in staff training and development to ensure high performance and maintain a developed workforce. It considers the HR investments as an investment in its future. Also, it attracts, retains and develops the highest quality staff, ensures the safety of customer service. The training program is called "Australian Apprenticeships", it offers the required qualifications of hospitality, cleaning, laundry operations, health, maintenance, logistics and business and finance. Moreover, the company offers training delivery methods, as online learning, house face-to-face, on the job training and external courses (Spotless Group, 2017c). The provided training enables Spotless to compete in the international market. Fourth: Increase client Satisfaction Customer satisfaction is considered a factor that generates trust and confidence in the offered products and services. The relationship between the customer and the company may increase the commitment and the level of satisfaction (Bricci, Fragata, Antunes, 2016). Spotless seeks to foster the client-centric culture. It considers the customer at the center of its strategy, customer needs are the main driver of the company creativity and innovation (Spotless Group, 2017a). The company seeks to deliver the best value for its clients. Fifth: Service quality The service quality is highly important, especially in the facilities management. It refers to the supplier's ability to deliver a good quality service. It also involves the observation of the service delivery contracts, complaints handling and pricing. It is important to attract the customer through the prompt response to their requests, suggestions and inquiries (Nimer Puad, 2012). Spotless is highly committed to the service quality to fulfill the clients' expectations with its well trained staff. Sixth: Understand competitors The competitors in the Emirates market for the integrated facilities services, single Services and bundled Services involves a combination of all services. The large number of industries prefers to deal with one company to handle the entire facilities management services. Enova Company dominates the UAE facilities management market in 2016. Also, both of Deyaar and Farnek have significantly contributed to the overall market revenues in 2016 (ken Research, 2017). References Bricci, L., Fragata, A., Antunes, J. (2016). The effects of trust, commitment and satisfaction on customer loyalty in the distribution sector. Journal of Economics, Business and Management, 4(2), 173-177. ken Research. (2017, Nov. 28). Facilities Management Market Outlook to 2021. Retrieved from ken Research: https://www.kenresearch.com Nimer, A., Puad, A. (2012). Service quality management in hotel industry: A conceptual framework for food and beverage departments. International Journal of Business and Manegement, 7(14), 135-141. Spotless Group. (2017a, Nov. 28). Integrated Services. Retrieved from Spotless: https://www.spotless.com/services Spotless Group. (2017b, Nov. 28). Annual Report 2016/2017. Retrieved from Spotless: https://www.spotless.com/wp-content/uploads/2017/02/Annual-Report-2017-171024-WEB.pdf Spotless Group. (2017c, Nov. 28). Training and Development. Retrieved from Spotless: https://www.spotless.com/careers/training-and-developmen